Case Study
Metro Mission
Mobile, choice game to encourage safer public transport journeys.
Team ProjectMy Role
- Project Manager
- User Research
- UX Design
- Prototyping
- App Development
Mobile, choice game to encourage safer public transport journeys.
Team Project
To explore how Auckland Transport could help people feel safer and be safer on public transport, while encouraging more positive behaviour among passengers.
Passengers often feel unsafe on public transport due to negative behaviour, particularly from teens. While those actions are not always physically threatening, they create an environment that makes people feel unsafe. A key issue is the lack of clearly communicated behavioural expectations across public transport.
We started by researching disruptive behaviour on public transport like who is responsible, what actions are most common, and who feels most affected. We then ideated a range of behavioural solutions such as school events, before landing on a mobile choice-based game. This aligns with how people already spend time on their phones while waiting and travelling. During refinement, we shifted our audience to younger, intermediate-aged children. This allowed us to address the root of the issue before they become ingrained.
Presentation of proposal idea to Auckland Transport team
A mobile, choice-based game that guides users through real-world scenarios, rewarding positive decisions to encourage better social behaviour on public transport.
